JBL × UA
Co-branded Audio · Performance Gear
Aligned JBL with Under Armour to ride the growing sport-and-music wave, building credibility and authenticity into "Made to Move" branding — grew the line from $14M to over $40M in 3 years.
Fender Audio
Brand Extension · Consumer Audio
Built the artist-to-consumer launch strategy for Fender Audio — launch year ran 2x forecast, growing into an 8-figure business.
Louisville Slugger
Heritage Brand · Portfolio Strategy
Revitalized an American icon with a full rebrand, multi-year portfolio strategy, naming, and bold bat graphic identity — reclaimed MLB/softball share and led to acquisition by Wilson.
Lazarus Naturals
DTC · CBD Wellness
Repositioned and rebranded the CBD company, including new packaging design, sparking 60% growth in 3 years.
VF Corp
Portfolio Innovation · Outdoor/Apparel
Strategic branding partner to VF Corp's Advanced Innovation Team, launching breakthrough tech like ThermoBall — grew it into a $300M+ franchise.
Black Butte Ranch
Destination Brand · Hospitality
Crystallized strategy, positioning, and campaign delivery for the Central Oregon destination — drove compounding 20% growth in bookings, rentals, and home values over 3 years.
Travel Central Oregon
Tourism · Destination Marketing
Built the strategy and brand system positioning Central Oregon as a premier golf destination — Golf Trail bookings up 200%+.
Harbor of Hope
Nonprofit · Pro Bono
Pro-bono marketing support for the Portland nonprofit providing housing, showers, laundry, and food — drove new individual and corporate partnerships and support.
Golf Pride
Category Leadership · Golf Equipment
Defended Golf Pride's 75%+ share of the golf grip category against an emerging putter-grip threat by engineering and branding the TourSNSR line — doubled category sales in Year 1.
Titleist
Retail Experience · Golf
Built a 2,000-sq-ft full-game fitting space at Titleist's #1 retail account — a statement buildout that became the blueprint for branded Titleist spaces worldwide.
Bowtech / Diamond Archery
Portfolio Strategy · Outdoor/Hunting
Gave Bowtech's cannibalizing bow brands a clear, differentiated portfolio strategy, anchored by Diamond's expandable platform built to grow with hunters from kid to adult.