Work Selected Case Studies

Stand for something. Grow because of it.

Brand-building work across sport, lifestyle, tech, and beyond — five featured case studies, plus a roster of additional brand and growth partnerships.

( 01 )Featured Case Studies

CASE STUDY / 01

Public
Rec

Brand Rebrand · DTC Apparel

Product co. → lifestyle brand
30% reduction in new customer acquisition costs
33% growth in core product line
Secured external equity investment

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CASE STUDY / 02

Coop

Everyone Sleeps Differently · Sleep

Amazon pillow seller → category-defining sleep brand
+40% revenue & +32% EBITDA growth
Brand awareness 5% → 17%
1,000+ new retail doors (Macy's & Target)

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CASE STUDY / 03

Oakley

Beyond Reason · Global Platform

Repositioned around Product Design mission and athlete obsession.
One Brand. Global brand campaign across 30+ markets.
Recaptured cultural relevance
Platform led to 9 digit growth across new and existing product categories.

Human-truth-led global launches
Challenger positioning vs. entrenched incumbents
Category-wide share-of-voice turnaround

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CASE STUDY / 05

Nike

Leave Nothing · BHM · Human Race · Tiger

Cultural stories that moved a category
Athlete insight first creative, zero compromises.
Work that regained category leadership positions.

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( Other Success Stories )

Nike JBL × UAFender Louisville SluggerLazarus NaturalsVF Corp Black Butte RanchTravel Central OregonHarbor of Hope Golf PrideTitleistBowtech

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