STRATEGIC OBJECTIVE

Under Armor was taking market share and doing so by owing the voice of the core performance market influencer, the high school football player.  

Nike had to regain its swagger and take it back. 

CREATIVE SOLUTION

“Leave Nothing” a spirit of dedication, sacrifice and confidence became the rallying cry for football players across the country. The creative output is heralded as some of Nike’s all-time best.    And is a campaign platform still running today - 7 years later.