Portland, OR

Mike
Crowell*

A brand builder for 25+ years. From Nike and Oakley to Microsoft and a roster of challenger brands — work that lives at the intersection of consumer obsession, strategic clarity, and creative expression that actually separates you from the field.

Creativity is the Growth Engine

Let's Talk
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Mike Crowell © MMXXVI

( About — Brand to Growth )

I'm Mike Crowell, a brand builder with creativity as the growth engine.

For over twenty-five years, I've built brands that earn their place in the market and grow from it — uniting teams around a singular ambition and moving like a speedboat with the power of a global brand behind it. Great brands don't happen by accident; they're built through clear positioning, cohesive expression, brave creative choices, and relentless energy behind it all.

01

Creativity

with commercial discipline

02

Strategy

with executional rigor

03

Planning

with entrepreneurial urgency

04

Standards

with high energy

( Case Studies — Selected Work · Coming Soon! )

Brands built with conviction.
Nobody remembers vanilla.

View all case studies

00

PR

Apparel · DTC

Public Rec.

Category-defining positioning for an everyday performance apparel brand.

01

O

Oakley.

Beyond Reason — global brand platform.

  • Repositioned around athlete obsession
  • Global campaign across 30+ markets
  • Recaptured cultural relevance
  • Fueled double digit revenue growth

02

N

Nike.

Leave Nothing · Black History Month · The Human Race · Tiger

  • Cultural stories that moved the category
  • Athlete-first creative, zero compromise
  • Work that earned its place in culture

03

M

Microsoft.

Windows 7 · Bing — challenger brand thinking at scale

  • Human-truth-led global launches
  • Challenger positioning against entrenched incumbents
  • Category-wide share of voice turnaround

( Selected Client Roster )

Nike Oakley Microsoft Public Rec Coop Sleep Goods JBL × UA Fender Louisville Slugger Lazarus Naturals VF Corp Black Butte Ranch Travel Central Oregon Harbor of Hope

Let's
talk.

Email

crowflieslow@gmail.com

Phone

(503) 781-3981

For

Brand-building engagements. Not optimization work.