In Their
Words

Mike is the rare CMO who operates at the intersection of brand and business. He helped shape our brand and product strategy while holding marketing accountable to contribution margins — not just awareness metrics. Exactly what a growth-stage business needs.

When Mike joined Coop Sleep Goods as our CMO, he brought both visionary thinking and real strategic discipline. He led us through a rebrand, an acquisition, and the merging of two brands — and was relentless in ensuring consistency across every marketing and communications touchpoint. Mike is passionate, joyful to work with, and will be a tremendous asset to any organization lucky enough to have him.

What sets Mike apart isn't just his exceptional range across marketing, finance, and operations — it's that he genuinely cares. I've watched him lead his team directly and from a distance, and how he gets things done matters as much to him as what gets done. The culture he builds — the relationships, the mentorship, the investment in people — creates lasting impact. He gives everything he has, and any team would be better for having him.

I've had the privilege of working with Mike at two different points in my career — first at Oakley, and later when I brought him in as CMO at Coop Sleep Goods. Both experiences confirmed what I already knew: Mike is simply one of the best brand and marketing executives I've encountered.

At Oakley, his creativity was a driving force behind a full brand reinvention. What sets him apart is his ability to mine deep consumer insights and transform them into creative that is both disruptive and genuinely moving. He was also a true strategic partner — we co-authored a comprehensive go-to-market process that aligned brand strategy with sales execution and corporate direction in a way that actually worked.

That rare combination of brand craft and business acumen is exactly why I hired him at Coop. He didn't disappoint. Mike built a marketing engine from the ground up, assembled a high-performing and energetic team, drove meaningful product innovation, and elevated Coop from an Amazon-native brand into a category-defining one — all while delivering exceptional profitable growth.

If you have the opportunity to work with Mike, take it. He's the real thing.

During my time leading the Basketball brand at Nike, Mike was a true strategic partner. He helped drive strategy creation and was equally skilled at selling it through a complex organization — always willing to put in the work, and always able to tell the story with power and impact. That combination of strategic rigor and narrative clarity is rare.

Those qualities are exactly why I brought him in when Fender was launching an entirely new consumer electronics product line. The challenge was real — breaking into a crowded marketplace while staying true to what makes Fender authentic. Mike's curious mind and ability to mine the right insights were invaluable. He helped us identify and clarify the wedge point that positioned Fender distinctly and credibly, and the launch was a genuine success.

Mike operates with the same energy and commitment whether he's inside a global behemoth or helping a legacy brand find its footing in a new category. That versatility, combined with his creative and strategic horsepower, makes him an exceptional partner.

I learned so much from Mike. He challenged our team, made us better, and had a real gift for unlocking potential — all while keeping the culture fun and energized. He's the kind of leader you don't forget.

I worked directly under Mike during his tenure as CMO at Coop, and I can say without hesitation — if you have the opportunity to work with him, take it.

Mike's strategic creativity is genuinely rare. Whether brainstorming a new campaign or tackling a complex challenge, he consistently brought fresh perspectives that elevated the work and pushed our team to think differently. That thinking set us apart in a crowded category.

But what made him truly exceptional was his leadership. He built a cohesive, motivated team where every member felt valued and empowered to do their best work. The environment he created made showing up every day something to look forward to.

He's not just a CMO — he's a builder of people, a strategic visionary, and an asset to any organization fortunate enough to have him.

Working with Mike at Oakley was a masterclass in collaborative leadership. He built a dynamic team that operated with real cohesion — bringing initiatives from concept to market with precision. His understanding of marketing at a global scale, combined with his ability to simply get things done, made him an exceptional leader to work alongside.

Mike is the kind of leader who makes a team feel like a family. He's a mentor, a strategist, and a genuine teacher — someone who knows how to inspire people and bring out their best. I feel fortunate to have worked with him and would welcome the opportunity again.