STRATEGIC OBJECTIVE

While Nike’s origin came from running, it had lost some core credibility. It innovated with a new groundbreaking technology to regain its lead.  How to launch this with its rightful scale  was the question. 

CREATIVE SOLUTION

Possibly Nike’s most ambitious marketing effort in history, The Human Race inspired a global race of over 1,000,000 runners on the same day utilizing Nike+ technology.  The result you could race anyone, anywhere.  The platform created race challenges from every corner of sport and popular culture inviting every level of runner.