STRATEGIC OBJECTIVE

With city, county and state resources alone cannot solve the homelessness problem in Portland.  Harbor of Hope was born to inspire the private sector to get involved to create real impact. To do this, we needed  to drive awareness through the existing programs to generate support for future audacious ones. 

CREATIVE SOLUTION

Through a simple, immediately recognizable Brand ID, the ability to build awareness and empathy while providing services was achieved. 

We then worked with HOH to crystallize their bold vision of repurposing a never opened jail to a “campus” that could provide housing and services to  thousands in need.