STRATEGIC OBJECTIVE

With breathtaking surrounding, over 20 courses, 3 ranked in the top 100, Central Oregon has all the makings of a premier golf travel destination.  

The problem was nobody knew it. 

CREATIVE SOLUTION

The first step was to discontinue the marketing direction by individual course to collectively brand it as a destination.  Naming it the “Central Oregon Golf Trail” provided golf travelers a sense of singular place and endless choice. To build its stature and accredit the quality we leveraged the Top 3 ranked courses to umbrella the entire area’s offering.  This combined with the visuals of the amazing backdrop enticed golf travelers to the point that all golf packages were sold out and advertising had to be pulled.