STRATEGIC OBJECTIVE

The Oakley Women’s brand was playing it safe and in stagnation.  It needed to find its authentic voice to differentiate and grow.

CREATIVE SOLUTION

Oakley Women are passionately active.  The need eyewear and apparel to function in this environment.  This campaign poked at the “Lulu soccer mom” trend and galvanized Oakley women together fueling expansion of the core, distribution and business. Within two years the business grew from $1M to $100M globally.