Strategic Marketing Leader | Brand Builder | Growth Driver

Mike is a strategic, creative, and results-driven marketer with 20+ years of experience transforming disruptor, culture-centric, leader and challenger brands across lifestyle, sport, tech, and CPG. His portfolio includes some of the world’s most iconic names—Nike, Oakley, Adidas, Microsoft, Fender, Titleist and Under Armour.  

With a proven track record of leading teams to develop breakthrough campaigns, craft iconic branding, and drive explosive business growth, Mike has built his career in three high-energy chapters: a first act at top-tier agencies like Ogilvy, Dailey & TBWA/Chiat-Day, a second act in marketing leadership roles at Nike, Microsoft and Oakley, followed by a focus on deeply learning how to apply brand to DTC based companies, first in consultancy and then for middle market growth companies including Coop Sleep Goods and Public Rec.    

His expertise spans:

• Mining data to uncover key category and consumer insights

• Crafting winning brand positioning and go-to-market strategies

• Unleashing creativity to maximize brand expression, impact, and efficiency

• Building and uniting high-performing teams that bring energy and expertise

• Analyzing business and performance impact to fuel constant learning and optimization

Mike measures success by the tangible impact he makes on culture and business, rather than awards. Passionate about disrupting categories, unleashing creativity, and leading high-energy teams, Mike is driven to build the next great brand and hyper-growth story.