Strategic Marketing Leader | Brand Builder | Growth Driver

Hello, I am Mike Crowell. I am not a big write a white paper or post everyday on LinkedIn guy so I created this site to tell my story.

Simply put, I am a strategic, creative marketing leader with a commercial and results driven sensibility. I was part of and led amazing teams for over 20+ years across iconic brands such as Nike, Oakley, Adidas, Microsoft, Fender, and Under Armour.

A few years back, I decided to ensure I didn’t turn into a big corporate, cruise ship mentality dinosaur and shifted to DTC based challenger brands. This experience has extended my expertise to include: Revenue management across DTC & online marketplaces, comprehensive (Paid/Earned/Owned) digital channel management and data/analytics driven performance marketing.

I position myself as a Big Brand disruptive leader that can unite teams to move like a speedboat. A unique mix of creativity, business acumen, analytical talents and high-energy leadership.

My expertise spans:

• STRATEGY

  • Brand Strategy & Positioning

  • Product Marketing & Branded Architecture Strategy

  • Omni-Channel Strategy

• PLANNING

  • Brand Roadmap & 3 Year Plan

  • GTM - Cross Department & Sales Orchestration

  • Marketing Budgeting & Forecasting

• CREATIVE

  • Explosive Brand Expression & Campaigns

  • Multi-channel Content Strategy, Testing & Optimization

  • Influencers, Brand Partnerships & Ambassador Activation

• PERFORMANCE

  • Marketing Spend Accountability - Impact & Efficiency across channels

  • Transparent performance reporting + analysis to drive Exec consensus, learning & improvements.

  • Building and uniting high-performing teams that bring energy and expertise